At the same time, he has set the standard for corporate turnarounds. The 2 airlines americans hate the most, and the 1 they still love the recently released 20 airline quality rating survey shows that passengers were most likely to lodge an official complaint at. Cab accident report, continental airlines flight 12. The haunting memories of continental 17 puget sound. Cab accident report, continental airlines flight 7. Gordon bethunes revival of continental airlines request pdf. History of continental airlines personal masterpiece.
From worst to first is gordon bethune s story of continental airlines. The book is written more like a training manual rather than a story, some do not like this. The product, prekote, manufactured by pantheon enterprises, eliminates hazardous chemicals that are usually used in the pretreatment phase before painting an aircraft. What do you do if youre running the worst airline in. Five years later, he has transformed continental from the worst of the large carriers to first in its class. The seattle postintelligencerall of gordon bethunes proceeds from this book will be donated to the we care trust, a nonprofit organization that assists continental airlines. Robert f six, chairmanceo, continental airlines, 19361981 continental airlines had seen a broad expansion of its routes, thanks to a responsive cab and persistent efforts by robert f six, who frequently referred to his company as the airline that needs to grow. Continental airlines, the nations eighth largest passenger carrier with service to more than 70 u. The man who runs continental airlines is a roughandtumble navy ex who talks more like a maintenance man than a corporate chiefbut gordon bethune knows. May 20, 2017 american airlines and northwest airlines continued to operate angleflat business class seating throughout the next decade, while continental, delta and united held out for a fully flat solution. That flight was bound for boise, idaho, when it crashed during a snowstorm while attempting. From worst to first by gordon bethune 1999 the turnaround of continental airlines in the 1980s is one of the most remarkable stories of the corporate world.
Gordon bethune left his post as an executive in operations at boeing in february 1994 to become the president and chief operating officer of continental airlines. Continentals return from worst to first is an airline industry legend thru the arrival of ceo gordon bethune. Behind the scenes of continental s remarkable comeback kindle edition by bethune, gordon. Continental airlines flight 11, registration n70775, was a boeing 707 aircraft which exploded in the vicinity of centerville, iowa, while en route from ohare airport, chicago, illinois, to kansas city, missouri, on may 22, 1962.
I will never forget my first flight from dallas to houston on continental airlines. Download it once and read it on your kindle device, pc, phones or tablets. Gordon bethune emerges as an inspirational leader, by bringing continental airlines back from the brink, in 1994. Continental airlines is the first carrier in the world to utilize this technology on their aircraft. Frank lorenzo resigned as president, in 1990, after 18 years in charge. Apr 29, 20 dear continental airlines, i am disgusted as i write this note to you about the miserable experience i am having sitting in seat 29e on one of your aircrafts. Mar 18, 2012 continental airlines demonstrated new plans and strategies that would uplift their company and to solve such issues and recognized root problems that they had experience. Fortune magazine named continental the company that has raised its overall marks more than any other in the 1990s. It filed for bankruptcy for the first time in september 1983 and remained. Successful firms such as continental airlines 11 or first.
Pdf gordon bethune from worst to first semantic scholar. The airline was in terrible shape, worst among the u. The company traced its history to varney airlines, incorporated by walter t. A simple strategy, executed fast, right away, and all at once, says greg brenneman, president and coo of the company. Request pdf gordon bethunes revival of continental airlines when. Former continental airlines ceo calls the failed engine on. The atlanta journalconstitution from worst to first is gordon bethunes story of continental airlines turnaround under his command. Jul 22, 2002 five years later, he has transformed continental from the worst of the large carriers to first in its class. Earning miles the continental airlines frequent flyer onepass program allows flyers to earn one onepass for every mile flown.
United shareholders turn to former contintental ceo to. From worst to first outlines gordon bethunes triumphs. Behind the scenes of continentals remarkable comeback. In less than a year, continental went from worst to first and in 1996 he became chairman and ceo of the company. Power rankings, and in 1997 continental became the first airline ever to win the award in back to back years. After twoandahalf years, continental reemerged as a standalone company and today is the worlds ninth largest airline. The book is written more like a training manual rather than a story, some do not like this format which is understandable. The company was set up in 1934 and for decades had been known for quality of its service and the stability and caring of its governance structure.
From first to worst continental in a post united world, lessons in next gen customer experience r ray wang contributor opinions expressed by forbes contributors are their own. Joined with dozens of other airlines to create the leading internet portal for booking travel, to be launched in 2000 continued our profitable growth from our underdeveloped hubs drove up online bookings on continentals website by 173 percent, with eticket sales rising to 47 percent of total sales by th e end of the year fund the future. Gordon bethune, the ceo of continental airlines, has written from worst to first, an account of how he turned that airline from lackluster to leader, in just ayearand ahalf. It has received numerous awards for its work, including in 2004, the data warehousing institutes best practices and leadership awards. Executive summary table of contents i ii iii iv v executive summary the decision to invest implementation new business strategies roi 2 4 6 9 19 20 technical appendix a continentals comeback from worst to first is an airline industry legend. Today, the airline is one of the great turnaround stories of the decade. Read part one of our look back at continental the 90s brought major changes to continental. Continental airlines flies high with realtime business intelligence. Continental airlines the full history 19342012 aviation. Sep, 2015 in 2012, continental airlines, and united airlines, announced they would merge together, forming the worlds largest airline at that time.
Fund the future, or if there aint no funds, there aint gonna be no future. By 2004, northwest airlines was offering angleflat beds on a330 and 747 aircraft. The 2 airlines americans hate the most, and the 1 they still. Business weekfrom worst to first outlines gordon bethunes. Everyday low prices and free delivery on eligible orders. He played an important role in reviving the company with the. From worst to first is gordon bethunes story of continental airlines. He also sold his controlling share to scandinavian air system sas. By focusing on its hubbased transportation system, continental has redrawn its method for doing business. Sep, 2010 was continental headed for bankruptcy before merging with united. United airlines files for bankruptcy world news the guardian. Behind the scenes of continental s remarkable comeback. Apr 18, 2018 former continental airlines ceo gordon bethune said the type of engine on the southwest airlines plane that malfunctioned on tuesday, killing a passenger, is the most reliable in the world.
Was continental headed for bankruptcy before merging with united. Use features like bookmarks, note taking and highlighting while reading from worst to first. Behind the scenes of continental s remarkable comeback new ed by bethune, gordon isbn. Gordon bethune he ran continental for a decade from 19942004, taking the onetime basketcase of an airline from worst to first. The continental brand name would cease to exist, while the new united airlines would retain the continental logo and livery. I was still with bain, in the midst of my first assignment for continental. At the time, i was a partner specializing in corporate turnarounds in bain.
The story is about how bethune revolutionized the company from being the worse airline to fly with in the usa and abroad to being one of the first. Dear continental airlines, i am disgusted as i write this note to you about the miserable experience i am having sitting in seat 29e on. Dec 06, 1999 for me, the fatal flight of egyptair 990 brings back vivid memories of continental airlines flight 17. United airlines airline tickets, travel deals and flights. Worst to first is gordon bethunes story of continental airlines turnaround under his command.
The origin of continental airlines dates to the 1934 formation of varney speed lines which operated airmail and passenger services in the american southwest. Continental airlines files for bankruptcy the washington post. Bankruptcy protection let the airline continue flying partly because the bankruptcy court locked partner airlines into continuing to fulfill their obligation even as continental was able to put their creditors on hold. Make reliability a reality, or its time to act like a real airline. Case study data warehousing continental airlines i. You will earn a minimum of 500 miles even if the flight is less than that distance. Continental airlines is a major american airline based in chicago, illinois. Continental airlines history dates back to 1934, when the carrier was operated under the name of varney speed lines by its owners walter varney and louis mueller. In 1994, continental airlines was headed for a crash landingit was quickly running out of customers and cash.
Businesses fail because they want the right things, but measure the wrong things the greatest assets for fixing a business are the people and tools you already have nobody loses when the. Fly to win, or you can make a pizza so cheap nobody wants to eat it. Adviews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s. From worst to first by gordon bethune, 1998, wiley edition, hardcover in english. He is not bragging, but rather sharing the secrets of leadership that can transform other companies. Bethune wrote a book called from worst to first, about his experience turning around continental airlines in the 1990s.1372 820 865 851 607 334 656 121 1115 1068 1410 445 1295 1183 908 1156 276 728 752 1522 1198 1191 1110 496 1 1258 1091 621 831 1299 1270